Make the stupid work disappear.

I build lightweight internal tools, integrations, and automations for the repetitive work your team does by hand: the copy-paste between systems, the cursed spreadsheet, the report someone assembles every Friday. Practical automation, boring reliable tech, and no AI shoehorned into places it doesn't belong.

Show me a workflow you hate See real builds

The first look is free and takes 15 minutes: you show me one annoying process, I tell you honestly whether it's worth automating. No slide deck, no discovery-call theater.

Real builds, not demos

Three things I've actually built.

marketing opsSupabaseGoogle Adshuman-in-the-loop

A lead-qualification loop that taught Google which clicks make money

A manufacturer's ad campaigns were optimizing on form-fills, treating a $40k buyer and a spare-parts question as equal "conversions." I built the missing feedback loop: every form submission lands in a database with its ad click ID, a human qualifies it in a small dashboard, and qualified leads flow back into Google Ads nightly as offline conversions, so the bidding system learns from real outcomes.

form → webhook → database + click ID → human qualification UI → audit-logged sheet → nightly Google Ads import

Result: the pipeline tracked more than $2.3 million in attributed sales orders from a single quarter, matched order to click, against roughly $4,000 in ad spend. That figure is a floor: only orders the tracking could individually prove.

middlewareWebflowSupabaseno-code enablement

Giving no-code designers a real database, without a developer on call

Webflow designers can build beautiful front ends but hit a wall the moment a site needs live data, logins, or role-based content. I built an attribute-driven data layer: designers add plain HTML attributes in the tools they already use, and the runtime handles querying, rendering, auth gating, and form submission against a real backend. It runs in production on a manufacturer's dealer platform: gated portal, role-based dashboards, live catalogs.

HTML attributes → runtime → Supabase / CMS → rendered live data, auth, forms

Result: a marketing site that behaves like an application, still fully editable by non-technical staff.

productclient-sideprivacy-first

Forgelit itself: 18+ tools born from workflows that annoyed me

Every tool on this site exists because a routine task was slower or leakier than it should have been: converting files, cleaning metadata, extracting tables, styling code blocks. Each one runs in the browser wherever technically possible, touching a server only when the job genuinely requires it. That architectural judgment, use the simplest thing that safely works, is the same judgment I bring to client systems.

Result: a live, growing product used by strangers, built and maintained by one person.

the stack, in practice: Webflow · Supabase · JavaScript · APIs & webhooks · Google Workspace · custom integrations

The operating principles

Automation where it helps.
Boring tech where it's safer.

Sometimes the answer is a database trigger, not an "AI agent." You'll get the cheap, reliable version, even when the expensive version would bill more.
Sometimes you already own the software that solves your problem, and the honest deliverable is me telling you that.
Consequential judgment stays human. I automate collection, transformation, and routing aggressively, and keep approval steps visible and inspectable: logs, timestamps, who did what, when.
You own everything I build. Your accounts, your data, your infrastructure. If we part ways, it all keeps working and it's all still yours.

How an engagement works

Small doorway. Fixed prices. No open tab.

1 · Workflow look (free, 15 min)

You show me one process that annoys you, exactly how it happened last time. I tell you honestly if it's worth automating, and what I'd do.

2 · Workflow audit

I follow the process end to end, map every step and system, and deliver a written plan: what to automate, what to leave human, what it costs. Credited in full toward the build.

$300 fixed

3 · Small automation

One annoying process, 1–3 systems, a clear finish line. Most first projects live here.

$500–$1,500 fixed

4 · Internal tools & multi-system workflows

Dashboards, integrations, data pipelines, the bigger builds, scoped and priced before work starts.

scoped per project

Prices are here because you shouldn't need a sales call just to find out whether we're in the same universe. Ongoing support is available after a build, but nothing requires a subscription.

Fair questions

What you're probably wondering.

Is this "AI consulting"?

No. It's making repetitive work disappear with whatever tool is genuinely right: sometimes that's a language model, more often it's a webhook, a database, and thirty lines of code. If someone has pitched you an AI solution that made you nervous, a second opinion is exactly the kind of thing the free look is for.

What systems do you work with?

Whatever you already run. Forms, spreadsheets, CRMs, email, databases, ad platforms, e-commerce, industry-specific software. If it has an export button, an API, a webhook, or even just a predictable screen, it can usually be connected. Learning your weird software is part of the job.

What if my process turns out not to be worth automating?

Then I say so, at the free stage or in the audit, and you keep the written plan either way. Charging you to build unnecessary software is a worse business than telling you the truth.

Who is this for?

Small businesses and teams doing manual glue-work between systems, and agencies whose clients keep asking for things beyond a normal website build. For agencies: I do fixed-scope, white-label work, so you can say yes instead of referring it out.

Start here

Show me a workflow you hate.

Describe the annoying thing in a sentence or two. You'll get a plain answer about whether it's fixable and what it would cost. No call required unless you want one. Prefer to talk? (323) 300-2012. Prefer email? contact@forgelit.com.